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Ava Shapiro
Experienced website editor, pop culture enthusiast, and contributor to several publications. I am a dedicated communications professional with a passion for fashion and lifestyle media. I am excited to share my work and explore new opportunities in the fashion and media landscape.
avaecshapiro@gmail.com
I served as the Vice President of Digital for the Michigan Fashion Media Summit (MFMS) for two years. In this time, I have interviewed and taken on new team members, created a new publication, The Loop, and represented our organization in a panel with Lauryn Bosstick, Michael Bosstick, and Mary Kate Mcgrath.
I was a Features Writer for SHEI Magazine for four years, where I have written several published pieces on fashion, lifestyle, and the intersection between sociology and pop culture.
Website Design and Management
With the MFMS, I was in charge of our website and publications. I became proficient in UX through Squarespace, and ended up designing a rebranded homepage as well as an entirely new "Meet the Teams" page. I also created an email marketing campaign for our summit, leading to our first sold out summit in our history.
Fashion Studies
In 2022, I became a recipient of the Fashion Business Essentials credentials from the Fashion Institute of Technology, and in my senior year of college, I took the course "Beyond the Runway: Public Relations and Communication Strategies in the Fashion, Beauty, and Design Industry," where I learn about PR strategy, had hands on experience in creating media kits and portfolios, and got advice from public relations professionals in the industry.
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